
Find where your restaurant is losing money
Professional Menu Profit Analysis
for independent restaurants and chefs in the UK
We analyse your menu pricing, margins and stock behaviour and shows you where profit disappears.
Get a free first review of your menu before choosing a full service.
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Trusted by restaurant operators in the UK

They fail because no one checks pricing, margins and stock together. FoodOps reviews your menu and highlights what is killing your profit.
If you’re not measuring profit per dish, you’re guessing!
What restaurants think they earn vs reality
| PRODCUT | COST | SALE PRICE | NET SALE PRICE |
|---|---|---|---|
| DISH 1 | £2.32 | £21 | £17.50 |
| DISH 2 | £2.38 | £10 | £8.33 |
| DISH 3 | £4.50 | £11.50 | £9.58 |
| GP | NET GP | GP% | FOOD COST |
|---|---|---|---|
| £18.68 | £15.18 | 88.95% | 11.05% |
| £7.62 | £5.95 | 76.2% | 23.8% |
| £7.00 | £5.08 | 60.87% | 39.13% |

Food Cost Calculation £179
a structured food cost overview.
Includes:
Ingredient cost estimation per dish
Food cost percentage
Contribution margin calculation
Costing structure for your menu
Delivery time: within 72H
A quick profitability overview of your menu.
Includes:
Basic margin estimation
Identification of 3 potential profit leaks
Short written recommendations.
Delivery time: within 24H

Complete menu profitability analysis.
Includes:
Dish margin analysis
Menu engineering evaluation
Identification of low-profit dishes
Pricing optimisation suggestions
Delivery time: within 48H
Not ready to book yet?
Send your menu for a free first check and see where profit may be leaking.
Send Menu on WhatsApp (Free Check)
Before analysing menu profitability, the real cost of each dish must be understood.FoodOps calculates the food cost per dish, creating the foundation required for accurate margin and pricing analysis.Without food cost data, profitability insights can only rely on generic estimates based on typical ingredient ranges.Every analysis is performed manually using real restaurant profitability methods based on food cost, contribution margin and menu engineering principles.
STEP 1
upload your menu
Send your current menu and basic ingredient cost list.
PDF, Excel or photo of the menu is enough.
STEP 2
We analyse your pricing & margins
FoodOps calculates real food cost, contribution margin and menu engineering performance for each dish.
STEP 3
Identify profit leaks
We detect dishes that generate low margin,
pricing mistakes and structural profitability issues.
STEP 4
Receive your profitability report
You receive a clear report with dish profitability,
menu insights and actionable recommendations
within 24–72hrs.
A simple process to identify exactly where your menu is losing profit
Built from real restaurant operations
Every analysis is performed manually using real restaurant
menu engineering and food cost methodology. This is not automated software analysis.
FoodOps provides menu analysis and business recommendations only, for UK restaurants and chefs.
All recommendations are for informational purposes. Consult qualified professionals before making business decisions.
© FoodOps 2026. Operated by Sole Trader, United Kingdom.
All rights reserved.
FREQUENTLY ASKED QUESTIONS
Q: What do I need to provide to get started?
A: Simply provide your current menu and a basic list of your main ingredient costs. I handle all the analysis, calculations, and insights. For the Full Menu Audit and Advanced Profit Analysis, having your current pricing and portion sizes is helpful but not mandatory.Q: How long does it take to receive my report?
A: Delivery times vary by service:• Menu Quick Check: Within 24 hours
• Food Cost Calculation: Within 48 hours
• Full Menu Audit: Within 48-72 hours
• Advanced Profit Analysis: Within 72 hoursAll reports are delivered directly to your email inbox.Q: Is my business data kept confidential?
A: 100% yes. Your menu data, pricing, and financial information are treated with the highest level of confidentiality. I do not share, sell, or use your data for any other purpose. For Advanced Profit Analysis clients, I sign a Non-Disclosure Agreement (NDA).Q: What format will I receive my report in?
A: Reports are provided as professional PDF documents or Excel spreadsheets (depending on the service). You’ll have all the data in an easy-to-read, actionable format.Q: Can I get a refund if I’m not satisfied?
A: Due to the bespoke and digital nature of the analysis, refunds are not available once work has commenced. However, I’m confident in the quality of my work. If you have concerns about your report, please contact me within 7 days of delivery and we can discuss your feedback.Q: How do restaurants calculate food cost?
A: Food cost is calculated by dividing the cost of ingredients by the menu price and multiplying by 100. This shows the percentage of revenue spent on ingredients.Q: How do you calculate Food Cost percentage?
A: Food Cost % = (Total Cost of Ingredients / Menu Price) × 100. I use industry-standard formulas and account for waste, portion sizes, and current ingredient pricing to give you an accurate picture of your actual food cost.Q: Can you help me optimize my menu prices?
A: Absolutely. The Full Menu Audit and Advanced Profit Analysis both include pricing optimization recommendations based on your target profit margins and market positioning.Q: What if I have questions after receiving my report?
A: I include a 7-day support window with every report. You can email me with questions, and I’ll provide clarifications or additional insights at no extra charge.Q: Do you work with restaurants of all sizes?
A: Yes! I work with independent chefs, small cafes, fine dining restaurants, and everything in between. My services are scalable to your business size and complexity.Q: What is menu engineering in restaurants?
A:Menu engineering is a method used to analyse restaurant menus based on profitability and popularity. It helps identify which dishes generate the most profit and which ones reduce margins.Q: Why do restaurants lose profit even when busy?
A:Many restaurants lose profit due to incorrect menu pricing, poor food cost control and unbalanced menus. Menu analysis helps identify which dishes are underperforming financially.
TERMS & CONDITION
Last Updated: March 20261. SERVICE DESCRIPTION
FoodOps provides professional food cost analysis, menu engineering, and profitability consulting services for restaurants, chefs, and food service businesses. Services are delivered digitally via email in PDF, Excel, or other agreed formats.2. PAYMENT & PRICING
• All prices are in British Pounds (£) and are clearly displayed on the website.
• Payment is processed securely through Stripe.
• Prices are subject to change without notice, but current prices at the time of purchase will be honored.
• No refunds are available once work has commenced on your analysis.3. DELIVERY & TURNAROUND TIMES
• Estimated delivery times are provided for each service (24-72 hours).
• These are estimates and not guaranteed. FoodOps will make reasonable efforts to meet stated timelines.
• If delays occur, you will be notified via email.4. SERVICE LIMITATIONS
• FoodOps provides analysis and recommendations based on the data you provide. The accuracy of results depends on the accuracy and completeness of your input data.
• FoodOps does not provide legal, financial, or accounting advice. All recommendations are for informational and business planning purposes only.
• You should consult with a qualified accountant or financial advisor before making major business decisions based on our analysis.5. INTELLECTUAL PROPERTY
• The reports and analysis provided are for your personal business use only.
• You may not reproduce, distribute, or resell the reports without written permission from FoodOps.
• FoodOps retains all rights to the methodology, templates, and frameworks used in the analysis.6. DATA & CONFIDENTIALITY
• All client data is treated as confidential and is never shared with third parties.
• Data is stored securely and will be deleted upon request or 12 months after service completion, whichever comes first.
• For Advanced Profit Analysis clients, a Non-Disclosure Agreement (NDA) is signed.7. LIMITATION OF LIABILITY
• FoodOps is provided “as is” without warranties of any kind, express or implied.
• FoodOps shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the service.
• The maximum liability of FoodOps is limited to the amount you paid for the service.8. DISPUTE RESOLUTION
• Any disputes arising from this agreement shall be governed by the laws of the United Kingdom.
• Both parties agree to attempt resolution through good-faith negotiation before pursuing legal action.9. MODIFICATIONS TO TERMS
• FoodOps reserves the right to modify these terms at any time.
• Continued use of the service constitutes acceptance of updated terms.
PRIVACY POLICY
Last Updated: March 20261. INTRODUCTION
FoodOps is committed to protecting your privacy and ensuring you have a positive experience on our website and when using our services. This Privacy Policy explains how we collect, use, and protect your personal and business data.2. DATA CONTROLLER
FoodOps
Operated by:
Sole Trader, United Kingdom3. WHAT DATA WE COLLECT
We collect the following information:Personal Information:• Your name and email address
• Your phone number (optional)
• Your restaurant/business name
• Your location/addressBusiness Data:• Your menu items and descriptions
• Ingredient costs and pricing
• Sales data and volume information
• Any other data you voluntarily provide for analysisTechnical Data:• IP address
• Browser type and version
• Pages visited and time spent on site
• Referral source4. HOW WE USE YOUR DATA
We use your data for the following purposes:• Service Delivery: To analyze your menu and provide reports and recommendations
• Communication: To send you your reports, updates, and respond to inquiries
• Improvement: To improve our services and understand client needs
• Legal Compliance: To comply with UK tax and business regulations
• Payment Processing: To process payments through Stripe (Stripe handles payment data separately)5. LEGAL BASIS FOR PROCESSING
We process your data based on:• Contractual Necessity: To fulfill the services you’ve requested
• Legitimate Interest: To improve our services and communicate with you
• Legal Obligation: To comply with UK tax and regulatory requirements
• Consent: Where you’ve explicitly agreed to receive marketing communications6. DATA SHARING
We do NOT share your data with third parties except:• Stripe: For secure payment processing (Stripe’s privacy policy applies)
• Email Service Provider: For sending reports and communications (encrypted and secure)
• Legal Requirement: If required by law or court orderYour business data is never sold, rented, or shared with competitors or marketing companies.7. DATA RETENTION
• Personal Information: Retained for the duration of our business relationship + 7 years (for UK tax purposes)
• Business Data (Menu & Analysis): Retained for 12 months after service completion, then deleted unless you request otherwise
• Payment Records: Retained for 6 years (UK tax requirement)You can request deletion of your data at any time by emailing us.8. YOUR RIGHTS UNDER GDPR
You have the following rights:• Right of Access: Request a copy of your personal data
• Right of Rectification: Correct inaccurate data
• Right of Erasure: Request deletion of your data (with exceptions for legal obligations)
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to certain types of processingTo exercise any of these rights, email [email protected] with your request.9. SECURITY
• All data is encrypted in transit (SSL/TLS)
• Data is stored on secure, password-protected servers
• Access to client data is restricted to authorized personnel only
• We conduct regular security reviews and updates10. COOKIES
Our website uses minimal cookies:• Essential Cookies: Required for site functionality (no consent needed)
• Analytics Cookies: To understand visitor behavior (you can opt out)You can disable cookies in your browser settings.11. THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing any information.12. CONTACT & COMPLAINTS
For Privacy Questions:
Email: [email protected]To File a Complaint:
If you believe your data has been mishandled, you can file a complaint with the UK Information Commissioner’s Office (ICO):• Website: www.ico.org.uk
• Phone: 0303 123 111313. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.
DISCLAIMER & LEGAL NOTICE
1. NO PROFESSIONAL ADVICE
The analysis and recommendations provided by FoodOps are for informational and business planning purposes only. They do not constitute:• Legal advice
• Financial advice
• Accounting advice
• Tax advice
• Professional consulting servicesYou should consult with qualified professionals (accountants, lawyers, financial advisors) before making significant business decisions.2. ACCURACY OF DATA
The accuracy of FoodOps analysis depends entirely on the accuracy and completeness of the data you provide. FoodOps is not responsible for errors or omissions in your input data.3. NO WARRANTY
FoodOps is provided “as is” without any warranties, express or implied. We do not guarantee:• Specific financial results
• Increased profitability
• Accuracy of projections
• Suitability for your specific situation4. LIMITATION OF LIABILITY
FoodOps shall not be liable for:• Loss of profits or revenue
• Loss of business opportunity
• Indirect or consequential damages
• Any damages arising from your use of the serviceYour sole remedy is a refund of the service fee (if applicable under our refund policy).5. BUSINESS RISK
Operating a restaurant or food service business involves inherent risks. Menu changes, pricing adjustments, and operational changes based on FoodOps analysis may have unforeseen consequences. You assume all responsibility for business decisions made based on our recommendations.6. MARKET CONDITIONS
FoodOps analysis is based on current market conditions and data provided. Market changes, supply chain disruptions, inflation, and other external factors may affect the relevance of recommendations over time.7. COMPLIANCE WITH LAWS
You are responsible for ensuring that your use of FoodOps and implementation of recommendations complies with all applicable UK laws, including:• Food Safety Regulations
• Consumer Protection Laws
• Employment Laws
• Tax Regulations8. INTELLECTUAL PROPERTY
All FoodOps methodologies, templates, frameworks, and proprietary analysis tools are protected intellectual property. Unauthorized reproduction or distribution is prohibited.9. GOVERNING LAW
These terms are governed by the laws of the United Kingdom. Any disputes shall be resolved in UK courts.10. CONTACT FOR LEGAL MATTERS
For any legal inquiries or concerns:
Email: [email protected]